BetBooker Marketing, Profiling and Third-Party Sharing Policy

The Basic Rules We Follow

What We Use for Marketing

For promotional purposes we may use:

• your contact details: email address, phone number and notification token;
• your name, so that a message addresses you correctly;
• your preferred language and the time zone of Ghana;
• general account information, such as the date you registered, whether you have made a first deposit and which products you use, for instance sports betting or the betbooker casino;
• summary information about your activity, such as favourite sports, game types or the days when you play most often.

We do not use identity documents, payment credentials, health or financial hardship information, or the content of your conversations with support for marketing.

Types of Promotional Communication

Profiling and Personalisation

BetBooker groups players by behaviour in order to show relevant offers and to improve the service. For example, a player who only bets on football will see football promotions on the homepage, and a player who plays slots on weekends may receive a message about a weekend tournament.

Profiling stays within clear limits:

• Segments are based on general activity, and they do not use sensitive categories of data, such as health, religion or political views.
• A player who shows signs of harmful gambling is removed from promotional segments. Signs include a sharp rise in deposits, frequent night-time sessions, repeated withdrawal reversals or requests for limits to be lifted.
• Personalised offers never change the odds or the return to player of any game.
• You may switch off personalised marketing in the settings and still receive general promotions if you wish.

Bonuses and Data

When you accept a bonus, we process your account data to check that you meet the conditions: first-deposit status, country of residence, the payment method used and whether you already hold another bonus. We keep records of bonuses that were granted and wagered so that we can resolve a dispute. Repeated attempts to collect the same bonus through several accounts, or to use another person’s documents, are treated as abuse and may lead to the loss of the bonus and account restrictions.

Who Else May Receive Marketing Data

Referral and Friend Invitation Programmes

If you invite a friend, we ask you to provide only the contact details that your friend has agreed to share, and we send one invitation message with your name. If the friend does not register, we delete the contact details after the invitation expires. If the friend registers, both accounts are linked for the purposes of the reward. Please do not upload your phone contacts to anyone without their permission.

Competitions, Surveys and Social Media

Participation in competitions and surveys is voluntary. Data collected for a competition is used to run it, to select and contact winners, and to meet legal duties connected with prizes. A survey is used to improve our service, and the results are analysed in a combined form. When you interact with BetBooker on social media, the platform processes your data under its own policy, and we see only what the platform shows to page owners, such as your public name and comments.

Players Who Should Not Receive Offers

BetBooker excludes the following from promotions:

• persons under 18, whose accounts are closed;
• players who have set a time-out or a self-exclusion;
• players with an open responsible gambling review;
• accounts that are dormant or in a dispute about verification.

If you think that promotions are encouraging you to play more than you wish, switch them off in the settings and consider using deposit limits. Our responsible gambling policy describes the available tools.

Content of Promotions and Advertising Standards

BetBooker presents offers in a way that a player can understand before accepting. Each promotion states the minimum deposit, the wagering requirement, the games or markets that count, the expiry date and the maximum amount that can be withdrawn from bonus winnings. We do not describe betting as a way to earn a living or to solve money problems, we do not use images or wording that appeal to minors, and we do not suggest that gambling improves social or personal success.

Advertising in Ghana is subject to the Gaming Act, 2006 (Act 721) and to rules set by the Gaming Commission, and we follow them when we prepare banners, messages and partner materials. Messages sent by SMS contain the name of the operator and a clear way to stop them, and we avoid sending promotions late at night, because they can encourage impulsive play. A player who complains about a message receives a reply that explains what was sent, why it was sent and how the setting can be changed.

Data Quality and Suppression Lists

Old or wrong contact details cause messages to reach the wrong person, which is a privacy problem in itself. We remove addresses that bounce, numbers that return an error and tokens of devices where the app was uninstalled. We also maintain a suppression list: a short record of contacts that must not be messaged, for example players who opted out, who self-excluded or who asked to be forgotten. Before every campaign is sent, the audience is compared with this list, and any match is removed automatically. The list holds a protected form of the contact, so that it cannot be used for any other purpose.

Retention of Marketing Data

Marketing preferences and contact details used for promotions are kept while you stay subscribed and for a short period afterwards to make sure that your opt-out is respected. Campaign statistics are stored in a combined form for up to three years. Records that show when and how you gave or withdrew consent are retained for the period needed to prove compliance.

How to Change Your Choices

1. Sign in with betbooker login and open the settings page.
2. Go to the communication preferences.
3. Select the channels and the types of offers you accept, and switch off the rest.
4. Save the changes. Most of them apply at once, and messages already scheduled may still arrive for up to a few days.
5. If you cannot sign in, use the unsubscribe link in a message or write through the contact page.

Legal Basis and Your Rights

Marketing messages rely on your consent, and some profiling for service improvement relies on our legitimate interest. Under the Data Protection Act, 2012 (Act 843), you may withdraw consent, object to direct marketing, ask for access to the data we use and complain to the Data Protection Commission of Ghana. Withdrawing consent never limits your access to games or to your balance.

Frequently Asked Questions